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Strategic Customer Management: Integrating Relationship Marketing and CRM Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne

Strategic Customer Management: Integrating Relationship Marketing and CRM

by Adrian Payne


ISBN 13: 9781107649224

Format: Illustrated (546 pages)
Publisher: Cambridge University Press
Published: 28 Mar 2013

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Relationship Marketing Relationship Marketing by Martin Christopher,Adrian Payne,David Ballantyne

Relationship Marketing

by Martin Christopher,Adrian Payne,David Ballantyne


ISBN 13: 9781138136946

Format: Hardcover (264 pages)
Publisher: Routledge
Published: 26 Nov 2015

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Marketing Planning for Services Marketing Planning for Services by Adrian Payne, Malcolm McDonald

Marketing Planning for Services

by Adrian Payne, Malcolm McDonald


ISBN 13: 9781138152793

Format: Hardcover (376 pages)
Publisher: Routledge
Published: 18 Aug 2016

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