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Marketing Planning for Services

by Adrian Payne, Malcolm McDonald

ISBN 13: 9781138152793

Format: Hardcover (376 pages)
Publisher: Routledge
Published: 18 Aug 2016

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Customer Relationship Management: Perspectives from the Market Place

by Simon Knox,Stan Maklan,Adrian Payne,Joe Peppard,Lynette Ryals

ISBN 13: 9780750656771

Format: Hardcover (302 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Oct 2002

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